is the world's first digital and interactive underground mine providing endless opportunities for training and development, engaged and immersive learning, product development and demonstration, and mining industry education and awareness. We launched our campaign at the Atlas Copco
theatre at Dynamic Earth
by engaging our local community in our advancements in technology to further expand opportunities for engaged learning for the future workforce.
Leading up to our unveiling we ran a three week long teaser campaign
guiding to the user to find the PIN code to access the security camera footage. Each week new security cameras would come online showing more content of the upcoming mine. The local launch was a first of it's kind bringing an avatar to life on the big screen interacting with the audience real time via motion capture technology.